Vision & Mission

A Manifesto for the Future of Fitness

Problem:

Fitness has long been misunderstood. For most people, fitness has become synonymous with appearance rather than health. Influenced by the media and Hollywood, the industry glorified unrealistic body measurements; beauty standards have taken precedence over health. The unattainable bodies displayed in famous fashion shows have led many to feel inadequate. This aesthetic-focused approach has resulted in confusion, unsustainable habits, and a society that moves less than ever, becoming unhealthier and less confident. However, at its core, fitness is about health, longevity, and feeling good! Unfortunately, this is often overlooked.

Tansu Mehmet

Founder of MeMap

Tansu Mehmet

Vision & Mission

A Manifesto for the Future of Fitness

Problem:

Fitness has long been misunderstood. For most people, fitness has become synonymous with appearance rather than health. Influenced by the media and Hollywood, the industry glorified unrealistic body measurements; beauty standards have taken precedence over health. The unattainable bodies displayed in famous fashion shows have led many to feel inadequate. This aesthetic-focused approach has resulted in confusion, unsustainable habits, and a society that moves less than ever, becoming unhealthier and less confident. However, at its core, fitness is about health, longevity, and feeling good! Unfortunately, this is often overlooked.

Tansu Mehmet

Founder of MeMap

Tansu Mehmet

Vision & Mission

A Manifesto for the Future of Fitness

Problem:

Fitness has long been misunderstood. For most people, fitness has become synonymous with appearance rather than health. Influenced by the media and Hollywood, the industry glorified unrealistic body measurements; beauty standards have taken precedence over health. The unattainable bodies displayed in famous fashion shows have led many to feel inadequate. This aesthetic-focused approach has resulted in confusion, unsustainable habits, and a society that moves less than ever, becoming unhealthier and less confident. However, at its core, fitness is about health, longevity, and feeling good! Unfortunately, this is often overlooked.

Tansu Mehmet

Founder of MeMap

Tansu Mehmet
Vision & Mission

The world is facing a very critical issue: In the last 50 years, human life expectancy has significantly increased, but we lack the means to sustain this long life in a healthy manner.
As health systems, governments, and individuals, we are not yet adequately prepared for the consequences of this increasing lifespan, especially in terms of long-term health. Just as every vehicle is regularly checked and tested for roadworthiness, why shouldn't the same system apply to humans?

Recognizing and Solving Health and Fitness Issues

With over 25 years of experience in the health and fitness industry, I quickly realized that there is a significant gap between our view of fitness and health and the real effects they have on our lives.

I have experienced that the aspects that society cares about are often temporary trends, performance goals, and frankly, appearance; while lasting health benefits are overlooked and not understood.

Tansu Mehmet
Tansu Mehmet
Tansu Mehmet
Exciting Collaboration Opportunities

MeMap management is actively seeking collaboration with strategic business partners, investors, and institutions looking to cooperate through licensing or leasing, with the aim of expanding the Fitness Check-Up model internationally. If you also wish to be part of this health-focused transformation movement, take action today to explore collaboration opportunities.

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Newsletter

Be the first to read our news!

Subscribe to stay informed about our studies, blog posts, and current research.

Abone olmak için lütfen ticari iletişime ve aydınlatma metnine onay veriniz.

Newsletter

Be the first to read our news!

Subscribe to stay informed about our studies, blog posts, and current research.

Abone olmak için lütfen ticari iletişime ve aydınlatma metnine onay veriniz.